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18: Catching water out of the air - Jonas Wamstad, CMO of Drupps

Updated: Apr 16, 2023

Jonas Wamstad, CMO and Co-Founder of Drupps is an engineer who considers himself to have 'too little patience to be an engineer'. With a drive to solve sustainability problems by combining and repurposing old methods and technologies, Jonas has already started two companies in sustainable water and air treatment. In addition to this, Jonas credits himself to be a novel writer in a parallel universe.

Drupps focus mainly on customer segments with clean water as a production input, such as food & beverage, pharmaceuticals, chemicals, electronics and more. The vision of Drupps is to help industries increase drought resiliency, through increasing their water efficiency by means of recycling waste stream and its energy. Through this, making recycling of industrial evaporated wastewater as natural as recycling of fluid wastewater.

You can listen here to this episode:

You can also listen to this podcast at Spotify, Apple Podcast, Google Podcast or other major podcast distributors:

How Drupps' technology works:

Source: Drupps

It can especially used for drying systems - for example creating potato chips out of potatoes. A lot of heat is used for the drying and a lot of water gets evaporated.

Drupps can recycle water and heat:

Source: Drupps
Source: Drupps

Jonas' quote of choice:

"Never trust anyone who is 100% certain. Never be 100% convinced."

In this episode we are addressing the following questions:

  • Can you please introduce yourself and explain your journey with led you to found Drupps? 1:50

  • So just to understand it better, it (the technology) is water and solar combined? What was the idea exactly? 3:35

  • So you would extract from airborne water and turn it into drinking water? And what happened with it? 4:14

  • Maybe you can tell that story (industrial capabilities) of Drupps? Maybe you can tell us a bit more about the challenges you had to execute that strategy and how you pivoted to what you're doing now? 7:17

  • Moisture has a lot of varieties, so getting consistent water is not that easy through waterborne extraction? 12:11

  • Can you walk us through each step of how that technology works right now and for which customers? 13:16

  • Where do you install it? 14:46

  • What is the benefit for the customer? Why would they do it? 15:32

  • So to summarise... 19:46

  • Do you have any other use cases of consumers/customers? 22:25

  • So how many are already out there? 23:18

  • What are the factors for you to scale that? 25:34

  • Do you have two/three markets you want to focus on? 26:26

  • You produce in Sweden as well? 27:31

  • Is there a correlation to CO2 29:14

  • And for regulations, are they in your favour? 31:34

  • How many years now since Drupps and how did you keep yourself convinced about the idea? 35:03

  • What has been your biggest learning over these years? 35:44

  • You wrote down a book recommendation, what is it about? 36:28

  • How can people contact you? 39:41

Memorable quotes from the episode by Jonas:

“Absium - the secret sauce. The liquid has the ability to capture moisture - flying water, and absorb it and it has that ability to release that water in a later stage.”

“It’s [Drupps technology] a closed loop system, nothing leaves the system except pure water and dried air and in comes ambient air.”

“Moisture has a lot of latent heat and by making it liquid again, we release that latent heat. It’s a lot of heat. And for those who spend money to heat air, for example in driers… We can recycle not only the heat but also the latent heat in contrast to sensible heat.”

“We say in Swedish, nothing bad comes without something good.”

“Water is a super critical commodity in our society and there’s a lot of evaporative water to be recycled out there. We want to make recycling of evaporative water as natural as recycling of fluid wastewater.”



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